Online bookmakers are always looking at ways of increasing their turnover. Of course, they tell us they are looking at new and exciting betting opportunities for all of us, but in reality they want a bigger turnover and with it bigger profits. That shouldn’t worry us though. It does mean more opportunities.

Many of our online bookmakers offer 24/7 sports betting. The latest to go down this path is SportingBet. They have opened what they call their “24/7 Zone”. As the name suggests, you can bet on sporting events 24/7. More importantly, you can make ‘in play’ bets on a much wider range of sporting events. A real plus with the World Cup in South Africa on the horizon.

With SportingBet, you can now bet ‘in play’ on events in South America, Asia, Australasia and, of course, South Africa. Football is still developing in Asia and Australasia, however, they are becoming popular betting options. Both forms of rugby together with cricket in the summer are other popular betting options from the southern hemisphere.

For those not in the know, ‘in play’ bets are, as the name suggests, bets you can place while the event is underway. They have become popular betting options, often because of the interaction it offers for armchair sports bettors. They can sit at home watching the event on TV and place bets as the action happens.

Cricket is a great example of ‘in play’ betting. You can bet on how the next wicket falls and once it has fallen, immediately bet on the next wicket to fall, or on who the bowler will be, or on who will take the next catch, or on what score a particular batsman will reach.

Betting 24/7 opens the door for betting options from around the globe. Yes, that does mean a bigger turnover for online bookmakers – but it also means more opportunities to profit when we get it right.