Some fads just won’t go away and the ‘Big Brother’ series is one of them. Millions still tune in to watch the program and there’s still millions being bet on the outcome every time a new series starts. Were in the middle of Celebrity Big Brother right now and while celebrities like Pamela Bach Hasselhoff and Tara Reid have gone there are still plenty to chose from in the betting.

The punter’s choice at present is the popular Kerry Katona whom bookmakers have listed at 11/10 and as favourite. Running a close second in betting is Jedward at 6/4 – Paddy Doherty is next best at 11/2. They are the only three in the market with Toni Childs the best of the rest at 25/1.

Betting trends on these shows are always interesting, and while Kerry Katona is the favourite, the big firmers are this week’s Celebrity Big Brother betting are Jedward and Paddy Doherty. There has been a lot of money for Doherty with some bookmakers dropping his odds as low as 7/2. Toni Childs is another interesting choice in the market with BetFred pricing her at 28/1 while Victor Chandler has her in to 8/1. William Hill has priced her at 18/1 so there is a lot of inconsistency around her chances.

Those variations in odds can often be found if so if you’re prepared to shop around a range of bookmakers, you will often find a better price than those quoted in the media. We always recommend price comparisons – let’s face it, if you’re going to have a bet, what would you prefer, backing someone at 8/1 or backing them at 28/1? You’re obviously getting better value with the latter. As for Celebrity Big Brother? We’re going with the money and tipping Paddy Doherty.